Samsung says it will provide seven years’ worth of Tizen operating system updates for its newer AI-powered TVs in a bid to fend off competition from Chinese rivals. The announcement was made last week at Samsung Electronics’ Suwon Campus according to Business Korea, and will first apply to TV models released in March 2024, alongside some products released in 2023.
The policy extension is a notable jump from the updates Samsung currently provides, which typically address bugs without upgrading the Tizen OS itself. The move comes as Samsung, currently the world’s biggest seller of smart TV, finds its market leadership being challenged by Chinese companies like Hisense and TCL. Research from analytics firm Omdia found that Samsung had a…